Peter Cohl

Peter Cohl

As principal and executive creative director of The Cohl Group, Peter leverages three decades of experience in communications, the arts, and design educational institutions and nonprofit organizations through research, strategy, and design. In multiple engagements for The Johns Hopkins University, Peter helped build the foundation for a new culture of philanthropy through research, strategy and messaging, and identity development, culminating in the communications strategy, naming, and underlying messaging for its $5 billion capital campaign, “Rising to the Challenge,” which met its goal two years early.

For Washington University in St. Louis, Peter led the development of strategy, messaging, case statements, naming, and executive creative direction for “Leading Together,” their current $2.5 billion capital campaign. 

Peter led the complete rebranding of The Ehlers-Danlos Society, Muhlenberg College and Syracuse University’s College of Engineering and Computer Science, including the development of its positioning, tagline, and comprehensive communications system; the refinement of the College’s strategic plan, and the redesign of the College’s admissions and development communications, including magazines, merchandising, and interactive communications.


Previously, as Global Director of Siegel+Gale’s higher education and nonprofit practice, Peter led complete rebranding efforts at Johns Hopkins, The Johns Hopkins Carey Business School, Florida State University, the repositioning of Brown University, and the positioning of King Abdullah University of Science and Technology (KAUST). Other clients have included Sarah Lawrence College, The Cooper Union, The Indian School of Business (ISB), and The Johns Hopkins Center for Talented Youth.

Peter graduated cum laude and Phi Beta Kappa from Cornell University. A Cornell Tradition Fellow and Cornell Commitment Senior Award winner, Peter was voted one of Cornell’s “25 Most Influential Cornellians” for his work as Founder and Co-Chair of Cornell’s Image Committee. He currently serves on the boards of Cornell’s chapter of Phi Beta Kappa and The Ehlers-Danlos Society.